Résumé
Brand, content, and AI operations leadership.
Growth-focused marketing leader with experience leading global content marketing, go-to-market (GTM) strategy, digital marketing, SEO/GEO, and integrated campaigns across SaaS, and technology.
Expertise
- Marketing strategy & business growth
- Mid-market SaaS marketing
- Go-to-market execution
- Content intelligence & editorial operations
- SEO & GEO content strategy
- Audience segmentation & ICP development
- Brand positioning & messaging architecture
- Revenue marketing & pipeline acceleration
Experience
Canto
Content Marketing Manager · 2022–2026
- Led global content strategy, management, and delivery and built a world-class book of work including +100 blogs and +30 guides.
- Built cross-functional content operations, AI-enabled workflows, content program automation, and approval processes.
- Achieved +57% year-over-year content growth in FY24–25.
Liquid Web
Digital Content Marketing Manager · 2018–2022
- Drove x3 blog traffic growth through SME-driven SEO content production.
- Modernized website and content hub categories and tagging strategies and reimaged the Canto Blog template, layout, and audience journeys.
- Expanded Enterprise persona-driven content production by 2.5× in 2021 to accelerate Enterprise product growth.
Education
Bachelor of Science, English: Creative Writing — Central Michigan University
Certifications
HubSpot Content Marketing Certified (2026)
HubSpot Revenue Operations Certified (2026)
SurferSEO AI Search Optimization Masterclass (2026)
Tools
ChatGPT, Claude, HubSpot, SurferSEO, SEMRush, Google Search Console, Google Analytics 4, Data Studio, WordPress, DAM, Asana, monday.com, MURAL, Slack, Canva, Photoshop, Acrobat, Wistia, ON24, Hootsuite, Sprout Social, G2
Let’s make marketing easy.
If you’re building something that needs clarity, systems, and strategy — I’d like to hear about it.
Todd Terwillegar — Strategic Marketing Leader 