About
I make marketing easier to understand, build, and run.
Senior cross-functional leader with deep experience across brand, content, GTM, operations, and AI — building the systems and stories that help marketing teams move with confidence.
T.T.
Builder. Creator. enabler.
How I work
01
Strategy
Set direction and create the conditions for people to do great work.
02
Systems
Build practical workflows that remove friction instead of adding it.
03
Stories
Create audience-centric, powerful brand stories that drive actions.
Expertise
01
Mid-market SaaS marketing
+4 years of experience leading, managing, and executing global SaaS content marketing.
02
Content intelligence & editorial operations
Builds AI-enabled creative and content production workflows that make marketing easy.
03
ICP & messaging development
Develops ICP-driven content that converts through AI-enabled audience research, paint-to-product mapping, and product storytelling.
04
GTM enablement
Deploys self-service workflows to scale product and sales collateral delivery.
05
Brand positioning & messaging architecture
Creates powerful brand stories that connect products to the right audience on site and in search.
06
SEO & GEO content strategy
+9 years of experience creating, editing, and deploying SEO content, pillar pages, content clusters, interlinking, and more. GEO and AEO fluent.
Todd Terwillegar — Strategic Marketing Leader 